Marigold Loyalty Overview

Enterprise Loyalty for Building Meaningful, Measurable Customer Relationships

Marigold Loyalty is a scalable, enterprise-grade platform that empowers marketers to attract, retain, and deepen engagement with customers through personalized, data-driven loyalty experiences. Built for complex brands and multi-market operations, the platform unifies data, rewards, and engagement to help businesses deliver consistent, measurable outcomes across every customer touchpoint.

Marigold Loyalty makes it simple to design and deliver tailored loyalty programs that build trust and strengthen long-term relationships. By combining flexible program design with enterprise-level analytics and integration, it enables marketers to move beyond transactional rewards toward emotional loyalty that drives repeat engagement and advocacy.

Introduction Video

This video provides a high-level overview of the Loyalty platform.

Why Loyalty Matters

Modern consumers expect brands to understand their preferences and reward them for their engagement. Marigold Loyalty enables organizations to meet those expectations with data-driven experiences that feel personal and valuable. By connecting recognition and reward to real customer behavior, brands can create loyalty that drives repeat engagement, higher spend, and stronger advocacy.

Unified Member Data and Insights

At the heart of Marigold Loyalty is a unified Member data model that provides a real-time view of every individual’s interactions and value. This foundation ensures consistency across marketing, analytics, and service functions.

Key capabilities include:

  • Member Attributes and Activities: Capture demographic, behavioral, and transactional information from any digital or in-person source.

  • Metrics and Earn Rules: Configure points and scoring systems that reward defined actions, milestones, or purchase patterns.

  • Tiers and Rewards: Define achievement thresholds, benefits, and communications that reward top-tier customers and motivate progression.

  • People Explorer and Analytics: View Member segments, participation rates, and value metrics to identify growth opportunities and refine strategy.

Together, these capabilities provide the insight needed to deliver precise, measurable, and rewarding customer experiences.

Incentives and Experiences That Drive Engagement

Marigold Loyalty enables marketers to design and deliver a wide range of incentive types that build participation and reinforce brand connection. Every incentive is measurable and directly linked to performance outcomes.

The platform supports:

Each component contributes to motivating Members and ensuring every action earns meaningful value for both the customer and the brand.

Configurable Workflows for Marketers

Marigold Loyalty provides structured, repeatable workflows that simplify program design and management while allowing teams to adapt quickly.

You can:

  • Create content and reward assets using the built-in content editor.

  • Configure earning rules, eligibility criteria, and timing to support program objectives.

  • Target specific audiences using segmentation or geolocation data.

  • Test and publish campaigns efficiently to ensure accuracy before launch.

  • Analyze and optimize engagement and redemption results to improve performance over time.

These workflows enable marketing teams to deliver consistent, compliant, and high-performing programs across brands, regions, and customer segments.

Connected, Omnichannel Engagement

Marigold Loyalty extends customer engagement beyond traditional program channels, enabling brands to communicate, inform, and reward Members in the moments that matter most.

Supported channels include:

  • News Feeds for sharing offers, updates, and brand stories directly with Members.

  • Push Notifications and Emails for delivering timely, context-aware communications.

  • Passbook Notifications for engaging Members directly through their mobile wallets.

Through integration with Cheetah Digital and Selligent, Marigold Loyalty aligns loyalty interactions with broader marketing campaigns to deliver a connected customer journey.

Built for Scale and Performance

Marigold Loyalty is designed for large-scale enterprise environments with millions of Members and high transaction volumes. Its modular architecture supports phased deployment, regional variations, and continuous expansion, while maintaining data integrity, speed, and reliability. The platform’s scalability ensures that as your loyalty program grows, performance and accuracy remain consistent.

From Engagement to Measurable Growth

Every interaction within Marigold Loyalty generates data that shows how customers engage and what drives participation. Engagement responses capture the full lifecycle of every offer, reward, and redemption, allowing marketers to identify what works, optimize future campaigns, and link loyalty directly to business performance.

Marigold Loyalty turns engagement into measurable outcomes: higher retention, increased spend, and stronger customer advocacy; creating long-term value for both customers and brands.